It has been an extremely busy week where I have been all over the country from Manchester to London and then Coventry. All the trips appeared to be necessary and useful but how do I evaluate how my time has been spent? Interestingly, one of the trips I made was to a workshop considering how to evaluate the use of social media.
There is so much information that is available now to people using social media. You can analyse the content, the audience, the impact, the engagement, the reach…in fact the list just goes on and on. All the detail you can find through the social networks own analytics and third party apps and programmes is useful. But do you really need it?
For me the key is to go back to the beginning. What is it that you want your social media use to achieve? Is it about engagement…
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